What is AddClarity
AddClarity is a software service that will deliver clear and honest information on your TV facing sponsorship. This may sound rather simplistic but it's exactly what AddClarity delivers.
Having worked along side sport for almost 2 decades we understand the challenges that accompany Sponsorship and delivering value.
More so, we have grown to the point that we are sponsors ourselves. It's the mixture of these two understandings that led us to create AddClarity. In true Vindico style, we wanted better questions than "What's your budget" or "Shall we renew for next year", we wanted "What would you like to achieve?"
So yes our cloud platform delivers intuitive dashboards, simple reports and true video clips of your advertising effectiveness, which is wonderful, but what we really hope is that you are all asking asking better questions because of it.
Have better conversations
That's what it is all about for us.
We want you to be asking your sponsor "What would you like achieve with your branding?"
Do they have a message they'd like to delivery that requires more dwell time?
Do they require more reach and freqency?
This dialogue shows your sponsor you are not taking anything for granted, you understand and appreciate their investment and it's your job to ensure they maximise the opportunity sponsorship brings.
Driving sales, up selling and increasing retention are all byproducts of a good relationship fed with with accurate and honest information.
How does AddClarity help me as a Sponsor?
By adding Clarity.
Pun aside, this exactly how it helps you.
We deliver an open view of your presence with simple to understand dashboards, no jargon, and you are in complete control of the information we deliver.
We can even asses your inventory and compare it to other available real estate providing real world, honest accuracy of your investment.
We can compare multiple sites, in multiple sports, in multiple countries and all while keeping the simplicity and clarity.
AddClarity to your Desicison
As a sponsor our selves we know first hand that it's as much as emotional decision as it is a commercial one.
In fact from our experience the it's an 80/20 split at best.
We are proud of how we have made sponsor ship work for us as a business. What started as an emotional decision quickly grew in to into commercial opportunity and our own business needs drove the up sell and retention.
How does is work?
The First step is to understand your challenges and environment.
As a Sporting organisation this could mean discussing your main TV Facing sponsors, or even analysing potential real estate in under utilised space.
As a sponsor this would be reviewing your assets and understanding what you expect to achieve from your agreements.
Once we understand we agree measurement and scoring criteria and set about our work.
Once the event is encoded, generally within 48 hours, it's available in your dashboard. You will have simple access to Dashboards, Reports, and a timeline of appearances that will allow you to view each video clip.
What does it cost
All packages to date have been bespoke so we have no set pricing in place.
All projects are costed to deliver the exact needs of the client.
We are hopeful that expansion will lead to the ability to offer simple set tiers of service, until then please just get in touch.
We are confident that the value delivered for the price charged, far exceeds that of our current competitors in the market.
