Vindico has signed a five-year deal with Ice Arena Wales – home of the Cardiff Devils – which will see the ice rink renamed as Vindico Arena from Summer 2023

We teased that we had big news to drop – and it doesn’t get much bigger than this!

The ice rink has been Vindico’s Cardiff HQ for a few years, and now we’re putting our name on it! In Along with the name change, the ice rink’s website and social media handles will all adopt the new Vindico Arena name. 

Visitors, skaters, and ice hockey fans can also expect to see plenty of Vindico’s signature purple branding – from the ice to the screens to the staff uniforms to the lounges – at the arena from Summer 2023.

And the changes aren’t just visual ones. Vindico is already a sponsor and tech partner of the Cardiff Devils and the ice rink, and we’ll be enhancing their tech and digital offering from Summer 2023. We’ll be taking over all internal tech and installing cutting-edge digital changes to enhance both the staff and fan experience

“This is more than just a business deal for us at Vindico. I’ve loved ice hockey since I first played the NHL game on the SEGA Mega Drive back in 1990,” says Jo Polson, Managing Director of Vindico. 

“I don’t measure Vindico’s progress in the same way that many business owners do. For me, it’s always been about how much we can support the Cardiff Devils and the arena. We’ve been a sponsor for five years, but we started small with a player sponsorship. By last year we were supplying Wi-Fi, tech and digital signage for the arena, match night sponsors of the Devils, as well as the official partner of the team’s school and community programme. 

“When Vindico exceeded 50% growth last year, I knew this could open an opportunity to do even more. When Todd [Kelman] mentioned that the arena deal was an option, I knew we couldn’t refuse. 

“We’re long-time ice hockey fans and Devils supporters, and we work with many brands in the sport and stadia space, so it was an organic steppingstone for Vindico as a brand. We know we’ll be able to add so much value to the ice rink – and the overall arena experience – and we’re looking forward to calling it home.”

Todd Kelman, Managing Director of the Cardiff Devils added: 

“The Devils and the rink have been partners with Vindico for five years now. They’re not just a great business but great people too. When the deal came up, we knew that Vindico would be a perfect fit. They’ve constantly supported us as a team and a business over the past five seasons, adding more and more value each year. I’m looking forward to working together to transform Vindico Arena this summer.”

A bit about the arena…

The soon-to-be Vindico Arena is the official home of the Cardiff Devils Ice Hockey team who play in the professional British Elite Ice Hockey League – the top-level league in the UK. 

Its a world-class facility with a capacity of 3,100 and houses an Olympic-sized ice pad that plays host to Cardiff Devils match nights. It’s also where the city’s figure skaters, junior ice hockey teams, and the public come to practice and skate. 

The arena also houses a climbing area, corporate lounges, a gymnasium, a bar, office spaces, and a café – all in the heart of Cardiff Bay’s Sports Village. 

We hope to see you all there soon!

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