Vindico Selected to Represent the UK at the World Football Summit Asia 2024

Vindico is one of just 15 businesses chosen by the UK Sports Economy Trade Mission to attend the global event in a bid to enhance their export potential.  

Yes, really. Vindico will be part of the global event – which takes place in Riyadh from 1 – 4 December 2024 – following the success of our latest venue technology, SWAPP 3.0.

We’ll be joining 14 other UK businesses who’ve been selected to promote and sell their British-made exports to the global football market as part of the 4-day event, which attracts world-renowned organisations from the sector.

But let’s rewind and talk about our SWAPP 3.0 technology for a second.

Officially unveiled in Summer 2024, SWAPP 3.0 builds on the success of Vindico’s original SWAPP platform, which has already been adopted by venues including Principality Stadium, The Arms Park, Sophia Gardens, Vindico Arena, and Parc Y Scarlets, and teams including Welsh Rugby Union, Cardiff Rugby, Glamorgan Cricket, and Gloucester Rugby.
Click here to see how SWAPP 3.0 gives teams, venues, and events an edge.

12-months in the making, the new technology – which was developed wholly by our remarkable in-house development teams based in Cardiff and Llanelli – focuses on enhanced safety, automation, and knowledge transfer for stadiums, venues, and sports teams, in line with new and upcoming government guidelines.

Following the success of its launch in the UK, we’ve now set our sights overseas – and we’re on a mission to partner with even more global names at the World Football Summit Asia 2024.

We’ll be heading there as part of the UK Sports Economy Trade Mission. It’s an initiative of the UK Government’s Department for Business and Trade, and its aim is to encourage UK businesses to unlock their exporting potential and sell to the world.

“When we launched SWAPP 3.0, we knew our ‘simpler, better’ approach was going to solve the major pain points that management teams of venues and stadiums experience day in, day out,” said Vindico’s Chief Revenue Officer, Rhys Perkins, who will be representing us in Saudi Arabia.

“The response to our venue technology to date by private sector organisations domestically has been overwhelming. To now have our innovative technology’s potential recognised by the UK Government – and to be selected to sell our Welsh technology to the world is a major step forward for us as a business.”

Our participation in the World Football Summit Asia 2024 marks a significant milestone in our bid to digitise and revolutionise venue management technology on a global scale. With the support of the UK Sports Economy Trade Mission, we’re not only cementing the Vindico brand as a leader in venue technology but are also flying the flag for Welsh innovation and British-made excellence.