#ThinkPurple Process
HOW WE
WORK
AI-native. Sprint-based. Radically transparent. We sell outcomes, not hours — and we make sure you can see exactly what's happening every step of the way.
Traditional agencies sell you hours. We sell you outcomes.
We've rebuilt our entire development process around AI-native toolkits — not as an experiment, but as our production workflow. We used to be a 30-person studio. Today, 12 specialists deliver more output, faster, at higher quality. Every line of code, every architecture decision, every deployment runs through systems we've built specifically to move faster without cutting corners.
The result: production-grade software delivered in weeks, not months. At lower cost. With a smaller, more senior team that moves faster and makes fewer mistakes.
Smaller, Sharper Teams
We used to be a team of 30. Now we're 12 — and we deliver more than we ever did.
Where a traditional agency staffs five developers, a project manager, and a QA engineer — we run with two senior engineers and an architect. AI handles the scaffolding, testing, and repetitive implementation. Our people handle the thinking: architecture decisions, edge cases, business logic, and the judgement calls that AI can't make.
Fewer people means fewer handoffs, less miscommunication, and faster decisions. You always know who's building your product — because it's built by people, not a faceless team of twenty you've never met.
Four Phases. Zero Surprises.
Every project follows the same proven path — from first conversation to production and beyond.
Free Discovery Call
Free 30 minutesWe review your idea, brief, or existing codebase. We ask the hard questions most agencies skip. You get an honest assessment:
- Is this viable? What's the real scope?
- What should you build first?
- Rough budget range and timeline estimate
No obligation. No follow-up spam. Just straight answers.
Deliverable: Written summary of our assessment, emailed within 24 hours.
Discovery Sprint
from £5,000 1–3 weeksWe scope, architect, and plan your project in detail. This is where #ThinkPurple happens — asking better questions so we build the right thing, not just the thing you described.
- Technical architecture design
- User journey mapping and UX wireframes
- Clickable prototype (where appropriate)
- Technology stack selection and risk assessment
- Detailed sprint plan with fixed pricing for the entire build
Deliverable: Technical blueprint + prototype + fixed-price proposal.
Break clause: You can take this deliverable to any developer. It's yours. We're confident enough in our work that we offer this — and it's never been exercised.
Build Sprints
£10,000 – £40,000 per sprint 2 weeks eachThis is where your product comes to life. Each sprint delivers a working, testable increment — not a progress report, actual software you can use and evaluate.
- Working software at the end of every sprint
- Live demo and retrospective at the end of each sprint
- Fixed price per sprint — agreed before work starts
- You can pause, pivot, or stop after any sprint
Communication Rhythm
Launch & Evolve
from £1,500/month OngoingYour product is live. Now we keep it running, secure, and improving. This flows directly into our Tech Support service.
- Production deployment and go-live support
- Monitoring, alerting, and incident response
- Security patches and dependency updates
- Change requests, performance reporting, and continuous improvement
How We Stay Connected
Full transparency, every step. You'll always know what's happening and have direct access to everything.
Slack
Day-to-day communication. You get a dedicated channel with direct access to the team.
Loom
Async video updates. See what we built and hear our thinking — on your schedule.
Shortcut
Sprint tracking and backlog management. Full visibility into progress and priorities.
GitHub
All code lives here. You have access from day one — it's your IP.
Figma
Design files, prototypes, and design systems — collaborative and always up to date.
Calendly
Book time with us whenever you need it. No gatekeeping.
Ready to See This in Action?
Book a free discovery call and we'll walk you through exactly how we'd approach your project — scope, timeline, and budget.